We like it tidy, that’s the motto at Gelderlandplein in Amsterdam-Zuid. This shopping centre with almost a hundred stores is a real shopper’s paradise. And if you need a break from all that shopping, there are plenty of places to relax and have a coffee, grab a healthy snack or order a nice meal.
The Gelderlandplein – ‘the cleanest shopping centre in the Netherlands’, according to Parool newspaper – has a surprisingly international look and feel. And that is exactly what Lesley Bamberger, managing director of Kroonenberg Groep and owner of Gelderlandplein, had in mind. He visited luxury shopping centres all over the world, looking for ideas and inspiration before embarking on a make-over process for this complex in 2014. And it really shows: the high and broad walkways and the stores simply exude class. They cater for different target groups: men, women and children – for people with a fat wallet and for those with little to spend. One can go and buy clothes at Pauw or Mango, for example, then have an authentic Japanese or Italian meal or buy some fresh seafood from fishmonger Kroon.
Van den Assem Shoes is the latest addition to this pleasant shopping centre. Their store, specialized in quality shoes, opened its doors in August. “We have 21 stores spread all over the Netherlands, but didn’t have one yet in Amsterdam”, says one of its employees, Tim Brouwer.
Location on Gelderlandplein
“We always wanted to open a store in Amsterdam and we’re happy we found this perfect location at Gelderlandplein. The classy and stylish look of this mall really suits our collection of shoes with brands including Santoni, Magnanni, Unisa, Peter Kaiser and Shabbies. Residents of nearby Oud-Zuid buy their shoes here and business men from the Zuidas often pop in during their lunchbreak. With our selection of comfort shoes in various widths we serve elderly people living in Buitenveldert. And we also welcome customers looking for very big or small shoes as we sell a wide range of sizes, from European size 35 to 50 (US 3 to 15.5, UK 2.5 to 15).”
A few steps away there is Huize van Wely, an internationally acclaimed specialty bakery and patisserie. Its manager, Jolanda Scharrighuizen, is delighted with this location. “It’s a wonderful place to work”, she smiles. “People like our shop because of its classy look – and they love our quality pastry and confectionery, of course.”
At the Coffee Company cafe, we speak to Margreet Batenburg and Jan Hendrik van Puffelen, a couple living in Oud-Zuid doing their shopping at Gelderlandplein. “Since the refurbishing work was completed we come here almost every day. After our daily walk in the Amsterdamse Bos we do our grocery shopping at the greengrocer’s, Marqt or Albert Heijn. And we buy our clothes at Modehuis Blok and Rick Moorman|House of Men. There’s free parking for 2.5 hours and it’s easy to find a spot for our car. After we’re done shopping we usually go to Coffee Company or Gusto di Casto, the Italian place.”
Gelderlandplein, lots of shopping
A year ago, Michael Bles opened his store, Bles Concept, here at Gelderlandplein. Bles Concept is nominated by Elle as an official hotspot and sells international brands to the wider public. It is a concept store one could expect to find in cities like Milan, Paris or New York. The shelves at Bles Concept are well-stocked with items from international trendsetting brands: ladies fashion, glasses, hats, shoes and other accessories.
“We don’t sell stuff for the masses. We even offer a range of products that are handmade by the seamstresses working for Chanel. This is a candy store for fashionistas.” And Bles offers a special service: they help their customers with mixing & matching outfits.
The message is clear: you could spend many hours in here. My tip: start the day with breakfast at Le Pain Quotidien. And you’ll be surprised by the range of products being sold at Gelderlandplein: presents at Rituals, ICI Paris XL, bags at La Valise or Rivièra Maison, and underwear at Lincherie or Hunkemöller. And if it’s sports or outdoor wear you need, Intersport Duo and Bever are the shops for you.
We also recommend paying a visit to fashion stores Sissy-Boy, Pauw, Esprit and Costes, high-end shoe store Zwartjes van 1883 or children’s clothing store Petit Bateau. Time for lunch? Plenty of choice: will it be Japanese or Korean at Shilla or some international cuisine at Bistro G.P. by George? A mushroom-quinoa burger from Takumi Burgers & Steaks or roti from Surinam eatery Tjin’s? Or perhaps some fresh seafood from fishmonger Kroon? Parents with little children should head to Coffee Company where they can have a delicious cup of coffee while watching their children letting off steam at Kiddieland.
Artistic shopping centre
Most people won’t notice it because their eyes are focused on shopping, but there is a lot of art on display at Gelderlandplein. The collection includes objects made by world-famous artists such as Erwin Wurm, Donald Baechler, Joel Morrison and KAWS. Art works contribute to the special character of this shopping centre. It is put together by Lesley Bamberger, in cooperation with Alex Daniëls of Reflex Gallery Amsterdam.
When it’s time for drinks, the only rooftop terrace near the Zuidas is the place to be! 577 Rooftop Terrace, situated on top of Element Hotel, serves refreshing drinks and snacks – and a wonderful view, of course. On cold days we recommend going to Gordal restaurant – at the hotel’s ground floor – for some authentic Spanish delicacies. Don’t feel like driving home? No problem! Simply book a suite or studio in this nice hotel.
Van Leijenberghlaan 43, Amsterdam
1.5 hours free underground parking at P1
2.5 hours free parking at P2 and P3
Opening hours Gelderlandplein:
Monday 12:00 – 19:00 hours
Tuesday to Friday 09:30 – 19:00 hours
Saturday 09:00 – 18:00 hours
Every Sunday from 12:00 to 17:00 hours