Category: Lifestyle

Join the discussion about new green along De Boelelaan

Have you noticed them already, the human-sized question marks along the De Boelelaan Midden? They are there for a reason of course. The Zuidas department of the City of Amsterdam…

Have you noticed them already, the human-sized question marks along the De Boelelaan Midden? They are there for a reason of course. The Zuidas department of the City of Amsterdam has started preparations for the refurbishment of De Boelelaan Midden (located between Beethovenstraat and Parnassusweg).

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STOX Energy Socks move to Zuidas

As from the first of August, STOX Energy Socks have taken up residence at Zuidas. To be more precise, the new premises of the scale-up can be found next to the…

As from the first of August, STOX Energy Socks have taken up residence at Zuidas. To be more precise, the new premises of the scale-up can be found next to the Olympic Stadion. “Our Herengracht office was not big enough. This new location suits us perfectly,” says Wouter de Keizer, CEO at STOX.

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Upperbloom upgrades your balcony!

Are you the one, blessed with a balcony or courtyard? Upperbloom upgrades your balcony with the most beautiful greenery and makes sure it keeps on blooming. All-year-round. And for those, lacking the…

Are you the one, blessed with a balcony or courtyard? Upperbloom upgrades your balcony with the most beautiful greenery and makes sure it keeps on blooming. All-year-round. And for those, lacking the gardener’s skills: There is not much looking after.

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Feiten en cijfers Zuidas

Zuidas, het gebied dat ligt tussen Schiphol en de Amsterdamse binnenstad, tussen de wijken Buitenveldert en Oud Zuid en natuurgebieden Nieuwe Meer en Amstel, is constant in ontwikkeling en is…

Zuidas, het gebied dat ligt tussen Schiphol en de Amsterdamse binnenstad, tussen de wijken Buitenveldert en Oud Zuid en natuurgebieden Nieuwe Meer en Amstel, is constant in ontwikkeling en is de laatste jaren enorm gegroeid. Hier wat feiten en cijfers op een rij.

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Zuidas won’t lean back

Like so many other entrepreneurs, shop owners at Zuidas are having a difficult time during the Coronacrisis. To sit back is not an option. Several restaurants at Zuidas started home…

Like so many other entrepreneurs, shop owners at Zuidas are having a difficult time during the Coronacrisis. To sit back is not an option.

Several restaurants at Zuidas started home delivery services, now, flowers, tailored suits and wines can also be delivered to the front door.

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The sound of violins in Zuidas on Woningsdag

On Woningsdag 2020 (a play on words that turns King’s Day into Home Day), three violinists will treat Zuidas to mini concerts at 13.00, 14.00 and 15.00h. They will be…

On Woningsdag 2020 (a play on words that turns King’s Day into Home Day), three violinists will treat Zuidas to mini concerts at 13.00, 14.00 and 15.00h. They will be drawing their bows across the strings on the roofs of Intermezzo and the Gershwin Brothers, and in the courtyard garden of Xavier.

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‘Aesthetics and sustainability can go hand in hand’

Visitors entering Circl are likely to come across Marijn Muller or a piece of sustainable furniture from his company, Cartoni Design. Circular is keyword to what Marijn does and stands…

Visitors entering Circl are likely to come across Marijn Muller or a piece of sustainable furniture from his company, Cartoni Design. Circular is keyword to what Marijn does and stands for.

Marijn grew up in The Hague and was soon known cross Marijn Muller or a piece of sustainable furniture from his company, Cartoni Design. Circular is keyword to what Marijn does and stands for.as ‘that boy with the dog and the colourful clothes’. And that hasn’t changed in all these years. “I guess I just have my very own style: I like to wear pink shirts and pink jumpers made of lambswool. For more official occasions I always take a tweed jacket with me. It makes me feel comfortable.”

“Recently, I talked to a high-school friend and she said that I haven’t changed one bit. I’m still wearing my Ray Ban Wayfarer, the classic Blues Brothers sunglasses.”

Marijn also uses his outfit as a statement to show that he is closer to the creative industry than the other companies at Zuidas. “With Cartoni Design we show that aesthetics and sustainability can go hand in hand. Only four years ago, people were wondering if this was actually possible and now everyone is doing it. A company that is not looking at sustainability, is doomed and will soon be out of business.”

Marijn gives ABN Amro advice on interior design, that’s why he holds office in Circl – ABN Amro’s circular pavilion – and exhibits durable and innovative solutions here. “The whole world visits this place: designers, architects, large companies like DSM. I connect them, give presentations, organize exhibitions. There is a lot of knowledge sharing and that’s a good thing because no-one has yet found the perfect way to create a real circular society.”

 

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‘We lift it safely or we do not lift at all’

28 The largest Dutch courthouse, the New Amsterdam Courthouse, is undergoing a complete renovation. It is a project being headed up by Heijmans, a leader in the construction industry. Amer Mahmutovic…

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The largest Dutch courthouse, the New Amsterdam Courthouse, is undergoing a complete renovation. It is a project being headed up by Heijmans, a leader in the construction industry. Amer Mahmutovic is a crane operator, and one of the many people working on the site.

This interview took some preparation as we needed to go high up. I met him at ground level, wearing who wears the expected combination of work shoes, hi-vis jacket and hardhat. From this staggering height. Firstly, we went up three levels on a ladder, and then a further three levels via an elevator. Once sixty five metres above ground, we were in a cabin, from where Amer is key to the realization of the renovated courthouse.

Before we set foot in the tiny space, we changed our shoes for slippers. Once inside, the hand-held vacuum cleaner, baby wipes and bottles of surface and window cleanser reveal his love of a tidy workspace.

Enormous crane

Up until last year, Amer was a driving instructor. Nowadays he is operating the enormous crane we find ourselves near the top of.

“I was fed up with giving driving lessons; youngsters have changed so much. So, I re-trained to become a crane operator,” he says. “I had to get used to life in the construction industry. And in my case, this is quite a lonely life, being up here. I was always used to always having a student sitting next to me. But, this isolation is for the best, because for this job you need to be fully concentrated at all times.” 

Amer has been working as a crane operator for eight months.  His first job was contributing to the building of the nhow Amsterdam Rai Hotel (the one with the three triangles). He is currently watching the New Amsterdam Courthouse grow beneath him at a great speed from a dizzying height.

“Whether I am lifting a beam, a wire construction, a block of concrete or braided concrete, it all adds something to the Courthouse. Sometimes it is a serious piece of craftsmanship if I might say, with real military precision. But at the end of the day, that gives me my satisfaction. On the other hand, it is a hazardous job. Everything here is about safety.

Carefull

When working with this kind of machinery, you have to be careful, we lift it safely or we do not lift at all! Do you see those other two cranes over there? My colleagues and I are in touch constantly via radio. However, on the rare occasion our booms are too close, they are brought to a halt automatically, just like the automatic distance device in the latest cars.” 

Amer’s crane weighs 32 tons. When dual wired, the boom (the long, moving arm) can hoist up to eight tons, and, when four wired, at least sixteen tons, which is comparable to the weight of ten cars.
As well as taking into account the weight, there are also weather factors to consider, like wind.

“Everything here is checked, checked again, and then triple checked. From the moment I start to lift, it is all about millimetres. With the utmost accuracy, I hand the boys down there their goods. They advise me via their radios. Another two metres, one more, fifty centimetres, thirty, ten, etc. Though I am physically secluded, we have to work together as a team in order to avoid accidents.”

 

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‘It has only become more attractive, trendy and sociable here’

Lisette Vriend combines work and life at Zuidas. “Buitenveldert and Zuidas both have an atmosphere that suits me, and it has only become more attractive, trendy and sociable here.” If…

Lisette Vriend combines work and life at Zuidas. “Buitenveldert and Zuidas both have an atmosphere that suits me, and it has only become more attractive, trendy and sociable here.”

If you skip an Ajax football match to attend a community meeting, you can call yourself a proud Amsterdam-Buitenveldert local. Lisette Vriend feels at home in this neighbourhood. “Even grocery shopping is fun. I get in the elevator to enter the indoor shopping centre”.

Lisette tells me that “I was born in Aalsmeer. Even as a young girl, I was bored there. So later, I moved to Amsterdam and have never left. After college, I studied at Schoevers. For some time I had ambitions to be an air hostess, see the world, hang around pretty places for a while, it sounded nice… But I stopped dreaming eventually as life in the airline business is not as glamorous as it used to be. During that time, I realized I should do something else: sales. I proved to be good at it, and it made me happy. For a long time I worked at all levels of account management.”

Life just found a way

Lisette lives at Gelderlandplein and works around the corner, at Boelelaan, as an assistant/office manager at Vanderkruys. Vanderkruys is a recruitment firm for responsible positions in the public and private-public sectors such as the government, hospitals and universities.

“For a while, I had been looking for a job in the neighbourhood. I wanted to live and work here. At Zuidas, recruitment is a booming business, but this specific role suits me.”

Lisette calls herself an “all-rounder”. “I like to get everything thrown in my direction and take the lead. Especially for activities such as organizing events and planning meetings.”

What about women at Zuidas?

According to Lisette, we do not have to worry about the number of women working at Zuidas. “In prominent positions around here, you see women. As a matter of fact, there are more women than men at my office.

“I have lived in Buitenveldert for years now. I used to think it was a bit old fashioned. But not anymore, it has developed and it is now a super luxurious place to live. Buitenveldert and Zuidas have an atmosphere that suits me. It has only become more attractive, trendy and sociable. Here you can find everything you want and need, right at your doorstep.

“The international feel appeals to me. There are many nationalities and expats in our apartment building. In the evening there is a variety of smells coming from everyone’s different cooking habits.”

A proper lunch

“I like to have a good lunch, not grab a quick sandwich, but an extensive one, it might even take up the afternoon. With a lunch consisting of starters and a main-course, you do not need dinner at night.” She visits restaurants local restaurants a lot. “Ron Blaauw’s restaurants, as well as Het Bosch at Nieuwe Meer; all the typical hot spots for Zuidas people. And Aan de Poel in Amstelveen is a favourite as well.”

If it were up to Lisette, the only thing that would improve this new, glorious southern part of the A-10 would be if it were more car friendly.

“There are few parking options. If you don’t have a bike it is hard to get around. That proves to be annoying for people that do not live here. Oh, and a local cinema would be lovely. To go to see a film right now you need to take the tram into the centre. But really, what is that as a complaint?”

Skipping an Ajax match

Lisette and her husband love this neighbourhood, and won’t miss a community meeting here, even if Ajax is playing at the Johan Cruyff ArenA on that particular night.

“We think it is essential to be involved. We would not miss a community meeting for the world. We even skipped an Ajax football match for one once. Harsh, but that’s life. I do like to be in the ArenA, real fun! But to be honest, as it starts getting colder in the winter months, it is good to sit on the couch and watch the games at home.”

 

  

 

   

 

 

 

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Pedro Celli’s morning routine

Pedro Celli (30) hails from the Brazilian city of Campinas, close to Sao Paulo, but has been living in the Netherlands ever since he was 13. He studied International Business…

Pedro Celli (30) hails from the Brazilian city of Campinas, close to Sao Paulo, but has been living in the Netherlands ever since he was 13. He studied International Business at Groningen University and works as an account executive for ZOOM, a company connecting communication and technology. He starts every working day with a work-out at 7 am.

“It’s only since I’ve been working at Zuidas that I have the feeling I am actually working. It is a totally different atmosphere compared to inner city Amsterdam. Zuidas has become a major financial district so you realize that this is the place where business is done and where things happen.”

“Since I’ve been working at Zuidas I get up early, at 6 am. Then it’s straight to the gym at Club Sportive for a yoga, boxing or HIIT (High Intensity Interval Training) class. A quick shower and then I’m off to work.  I get myself a cup of coffee and some breakfast and start reading my emails. That’s when my working day starts.”

“I like this routine a lot better than going to the gym in the evening, which I used to do a few times a week. Those sessions were much longer and a lot tougher. Now I enter the office full of energy instead of feeling knackered. Another advantage of doing my workout in the morning is that my girlfriend can go to her gym in the evening so I can look after our little kitten.”

 

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